Lynnovative Portfolio

What my colleagues and managers think of me?

Lyn is a most talented digital marketer with strong technical and creative skills. She works efficiently and applies her IT knowledge to develop innovative solutions to manage workflow and meet deadlines. She is a pleasure to work with.

Zac Herps

Managing Director, Hillhouse Legal Partners

Lyn’s capabilities span across all social media platforms, content & lead generation, data analytics, graphic design, photography and marketing campaigns. She is very personable and diligent in her work. I highly recommend her.

Karen Short

General Manager, Hillhouse Legal Partners

Lyn is a nice going co-worker and always keen to discuss both working & non-working stuffs. I’m glad to have Lyn to share my learning experience with and hopefully one day we can work together again.

Sheng Hui

SEO Specialist, Digilari Media

Lyn delivers quality, innovative and insightful work that is driven by strong values, integrity and passion for the industry. It has been truly a pleasure to have been able to work with Lyn and I look forward to working with Lyn again.

Victer Ulrich

RTO Student Success Assistant Manager

Digital Marketing Portfolio

Case Study 1: Three Springs Farm (e-commerce)

Problem:
Three Springs Farm is one of my featured clients who started out their e-commerce with little to no brand awareness. Their shortcomings stem from the lack of a brick-and-mortal store and inconsistency in their website structure.

Restructuring:
I worked with the team at Digilari Media to optimise their website outlook and create effective PPC and Social Media Campaigns for them.

Result:
‍After 3 months, they reached a gross revenue of AUD 3,000 to AUD 5,000 per month via digital channels

Case Study 2: QUT Science Faculty & QUT International Account

Problem:
QUT's Science Faculty was facing an issue of underspending account budget.

Restructuring:
‍Working with the Faculty Marketing team, I proposed a new structure of ad groups and keywords to optimise the budget and prevent canniballisation among their wide range of products

Result:
‍Within 2 months since the restructure was implemented, QUT Science acquired a growth of 170% in impressions, 151% in clicks and 139% in conversions.

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